A Beginner's Guide to Digital Engagement Platforms: How Mindset AI can Improve Your Business
If you had to choose between two businesses that offer similar services, which one would you choose? The business that is rich with features or the business that connects with your values and engages you through personalised interactions? 80% of consumers are more likely to purchase from brands that prioritise understanding their customers. Modern customers want to be associated with businesses that prioritise personalised interactions based on their preferences and past interactions with the business. The way businesses interact with their customers has been revolutionised by digital engagement.
What is Digital Engagement?
Digital engagement refers to the channels and tactics that brands and organisations utilise to connect with their audiences and customers. This usually involves connecting with their customers through social media, emails, and mobile applications. Digital engagement includes a range of activities and experiences that are specifically designed to foster relationships, build communities, and create meaningful connections with customers and stakeholders.
Some digital engagement activities that brands commonly utilise include:
- Encouraging customer participation by sharing engaging content on social media platforms
- Connecting with audiences in real-time through online events, hosting webinars and live streams
- Building a community by encouraging user-generated content like customer reviews, or user-submitted photographs to improve brand awareness
- Utilising AI, chatbots, email, and social media to respond to customer inquiries and feedback
- Using data and analytics to understand audience behaviours and preferences, and adapting digital strategies accordingly
Many businesses are adopting digital engagement for their marketing and customer engagement strategies. It enables them to reach wider audiences, and develop meaningful customer relationships.
What is a Digital Engagement Platform?
Digital engagement platforms prioritise customers and put them at the heart of a business. Businesses can improve customer engagement and personalise customer experiences accurately with the data provided by digital engagement platforms. They provide a range of features that enable organisations to connect with their customers, build relationships, and deliver value.
Digital engagement platforms are an essential tool for businesses and organisations that want to stay competitive in the digital age and build meaningful relationships with their customers and stakeholders. They help businesses improve customer satisfaction, increase brand awareness, and gain better insights on customer behaviour.
It can be challenging to find the right digital engagement platform for your business because different businesses have different needs. Here’s a simple guide to digital engagement platforms for businesses that are just getting started on their digital engagement journey.
A Beginner’s Guide to Digital Engagement Platforms
Define Your Vision - Before you start looking for the right digital engagement platform for your business it is important for you to understand what you want to achieve with your digital engagement efforts. It could be improving customer satisfaction, increasing brand awareness, or building a community around your brand. Specify your goals and prioritise them before you look for a platform that can digitally engage your audience.
Make a List of Platforms: There are multiple digital engagement platforms that focus on different user needs. Some platforms focus on creating in-app experiences for customers, while others focus on community building or social media management etc. Choose a platform that meets your needs and aligns with your goals.
Define Your Budget: While digital engagement platforms are usually cost-effective, it is important for you to define the budget that you can allocate to a digital engagement platform. Digital engagement platforms vary in price, from free to fully bespoke platforms that could cost hundreds of thousands of pounds up front. Consider your budget and choose a platform that fits within your financial constraints.
Data and Analytics Reporting: Data and analytics are critical components of digital engagement. Evaluate the platform’s analytics and reporting capabilities. Ensure that the platform provides insights into your engagement efforts. Look for a platform that provides robust reporting and analytics capabilities.
User experience: User experience is a crucial aspect because most businesses utilise digital engagement platforms to engage their audience and drive customer satisfaction. The user experience is important for both you and your audience. Ensure that the platform you choose has a clean and intuitive interface and is easy to use. This will help you save time and create engaging experiences for your audience.
Platform Integrations: Many businesses commonly utilise tools like CRMs or automation software. Your digital engagement platform should be able to integrate with these tools. This will help you streamline your workflows and ensure data consistency across your platforms.
Branding/ Brand Customisation: Brand customisation is extremely important because it helps you create a unique identity and sets your platform apart from your competitors. Focusing on branding ensures consistency in the brand's messaging and visual identity across all platforms, including the digital engagement platform. This consistency helps reinforce the brand's values and personality, which can help build a stronger relationship with customers.
Mindset AI For Digital Engagement
Mindset AI helps you achieve your digital engagement goals by helping you identify gaps and challenges in your digital engagement strategy and redefining your vision. It helps your business connect with your customers and build engaging personalised experiences for them.
Discovery and Vision - Mindset’s discovery and vision process is designed to understand the key objectives and potential issues in order to facilitate the best customer experience. Mindset helps engage your stakeholders and navigate them in the right direction to accomplish your digital engagement vision.
Engage - Powered by AI and machine learning, Mindset helps your organisation drive end-user engagement through relevant content feeds and personalised learning journeys. Mindset AI gives you the flexibility of using multiple content formats that help you support your users and engage them throughout their digital journeys.
Connect - Mindset AI believes in humanising digital experiences. It helps you connect with your users and drive digital engagement through 1:1 chats and Facilitations. Additionally, Mindset enables groups of people to come together through the Circle Communities.
Analyse - Analytics and reporting are critical tools for digital engagement platforms. Mindset AI’s business intelligence dashboards provide you with a 360-degree view of every single end-user, their preferences and how to best help them. This data helps you build personalised experiences to engage your users.
Mindset works with various businesses to help them build a branded, fully configurable and easy-to-use platform that is time and cost-effective.
Watch A Mindset AI customer story with Jacqui Bateson, Managing Director, HACT to see how Mindset AI helped HACT digitally transform and scale their business effectively.
Book a discovery call to understand how Mindset can help you scale your business.